Tired of waiting for your audience to discover you?

I’ll bring them to you.

Standing out in the digital environment requires trend-setting, storytelling, and conscious planning.

You can expect your passion to be matched, your emails/calls answered, and most importantly: results.

Mackenzie Walsh, Founder

Brand builder, content queen, copywriter extraordinaire.

Whatever you want to call me, you should call me.

For 15 years, I have specialized in authentic stakeholder engagement and strategic storytelling, working with the federal government, state agencies, nonprofits, and small businesses. I’ve helped clients in industries such as education, food and beverage, healthcare, and mobile technology secure millions of impressions across print, radio, TV, and social media.

SERVICES

  • Are you struggling to maintain a consistent and engaging posting schedule? Let me take that off your plate.

    Does the idea of tracking obscure holidays, awareness days, and historical references sound daunting? I’ll create a monthly calendar of both time-sensitive and evergreen content that allows for flexibility depending on what’s happening in the world and with your business.

    Unsure of how to respond to your comments or messages in a way that’s consistent with your brand voice? I can take over your feed management as well.

  • Wish you had Barbie memes ready to go after the movie was released? You could have! By working with your existing team and leveraging existing brand materials, I can create content that keeps you current with pop culture. I provide both creative and strategic direction for long- and short-form videos, b-roll, staged photos, action shots, and story ideas to ensure you stay on top of what’s trending.

  • Let me take inventory of your current digital presence, including your website, social media, and review sites. This overview will illustrate what part of your brand does and does not resonate with your existing audience and where you might have inconsistencies or missed opportunities.

    What follows is a strategy to fill in those gaps to help your brand reach its full potential and attract new customers.

  • Unsure of what copywriting even means? When you read a newsletter from your favorite business or a long caption on Instagram, that’s copywriting! Research shows that the average person spends 12 seconds reading an email or post before deciding if they will skip it or stick with it. I employ all the crucial techniques that keep your audience engaged.

  • Want to be seen as a thought leader in your field? Let’s make that happen! My expertise in media coaching will take you from fumbling mumbler to eloquent orator, ensuring you feel confident in your image and expertise.

    This includes:

    • Elevator pitches

    • Custom speeches + key talking points

    • One-on-one media practice and feedback

    • Local/field award nomination packages

    • Speaking engagement opportunities

  • Ever wondered why your business isn’t being mentioned in traditional media that your mom might see? You’ve probably overlooked a key component of any marketing strategy: press releases. I have relationships with reporters in print, radio, television, and digital news sites and know what reporters and producers are looking for in a feature story. Let me tell them why you’d make a great story for them.  

CURRENT AND FORMER CLIENTS

Treehouse Coworking

•

Heart + Vein Hawaiʻi

•

Japanese Women's Leadership Initiative

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Share the Drop

•

Do Me a Flavor

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Waveline Collective

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Treehouse Coworking • Heart + Vein Hawaiʻi • Japanese Women's Leadership Initiative • Share the Drop • Do Me a Flavor • Waveline Collective •

Skeptical? Just ask these incredible women.

  • “I can’t thank Mackenzie enough for stepping in at the last minute and seamlessly becoming part of our team. Her professionalism, responsiveness, and strategic thinking were game-changers for us. If you’re starting a business or struggling to grow one, I highly recommend her.”

    Megumi Kean, Founder, Waveline Collective

  • “She’s an excellent listener, asks important questions, appreciates other cultures, and easily navigates sensitive situations. She’s straightforward, pleasant to work with, has a good sense of humor, and is extremely efficient while producing high-quality work. I’d hire her again without hesitation.”

    Kozue Sawame, President, Japanese Women’s Leadership Initiative

  • “Mackenzie is the best. I promise that choosing her will be the best decision you could ever make. I’d hire her over and over because of her work ethic, compassion, thoughtfulness, and innovative thinking, which make her a rare find.

    Dr. Sheri Davis, Executive Director, Center for Innovation in Worker Organization (CIWO), Rutgers University

I can’t wait to hear from you!

If filling out these forms isn’t for you, you can email me at:

mackenzie@mwstrategiespr.com