Tired of waiting for your audience to discover you?

I’ll bring them to you.

Standing out in today’s competitive attention ecosystem requires brand distinction, consistency, and the ability to create an experience.

Mackenzie Walsh, Founder

Brand builder, content queen, copywriter extraordinaire.

Whatever you want to call me, you should call me.

For 15 years, I have specialized in authentic stakeholder engagement and strategic storytelling, working with the federal government, state agencies, nonprofits, and small businesses. I’ve helped clients in industries such as education, food and beverage, healthcare, and mobile technology secure millions of impressions across print, radio, TV, and social media.

When we work together, you can expect your passion to be matched, your emails/calls answered, and, most importantly, results.

Think AI is the silver bullet for all of your communications needs?

People are starting to easily recognize when copy is written by AI, whether by the use of em dashes or the word “rooted”, a particular favorite of ChatGPT, or other giveaways. When people think you can’t write about your business, they are quick to assume you can’t run your business either. AI may provide instant results and save time, but is it delivering value? Does it help your customers understand who you are, why you exist, and why they should choose you as opposed to your competitor?

AI is an incredible resource for marketing when leveraged by an expert marketer.

As a language-learning model, AI is only as good as the information it’s provided.

If you don’t know what prompts to give it, you will get mediocre output.

Let me help you use AI to your benefit, not detriment.

SERVICES

  • Struggling to translate the work you do or product you sell into meaningful snippets for social media? Let me teach you how to efficiently create and maintain an active, relevant, and engaging presence on various platforms that feels less daunting.

    Together, we’ll define the preferences, values, and language of your target audience and design an ongoing calendar of content that emphasizes and celebrates what makes your brand stand out. Responding and interacting online as your brand is a service available, as well.

    This includes:

    • Planning calendar creation

    • Platform-specific strategy (Instagram, TikTok, LinkedIn, MailChimp)

    • Content writing, design, and scheduling

    • Community engagement and direct messages

    • Analytical reports and insights

  • Feeling ill-equipped to stand out in social media's competitive attention ecosystem? My creative and strategic direction helps brands cut through the noise with scroll-stopping content rooted in strategy, creativity, and cultural relevance. Together, we’ll build a flexible, on-brand content library — one your team (or mine) can deploy across platforms to stay ahead of trends and keep your audience engaged. The result? A strong visual identity, consistent presence, and content that transforms viewers into followers and followers into brand advocates.

    This includes:

    Branded content library

    Still images, short- & long-form videos, carousels, stories

    Content calendar and post planning

    Trend forecasting and rapid response content

    Optional collaboration with your in-house team or full execution by me

  • Feeling like social media's super-secret algorithm isn’t working for you? Let’s incorporate more traditional media strategies into your growth and outreach plan. I have relationships with reporters, producers, podcasters, and editors—let me tell them why you would make a great feature for their publication as a subject matter expert. These avenues are a great, cost-free way to attract brand attention.

    This includes:

    • Media strategy and planning

    • Press release writing and distribution

    • Targeted media outreach and pitching

    • Ongoing relationship building with key outlets

    • Interview, messaging, and briefing preparation

  • Did you know that the average person spends just 12 seconds reading material before deciding to continue or move on? I continually develop new techniques to keep viewers engaged with writing that is both fresh and exciting, as well as a compelling call to action. We can track metrics of what is and isn’t grabbing your audience by looking at open rates, social interactions, and conversions.

    This includes:

    • Website (homepage, landing page, about, services, etc.)

    • Product descriptions and SEO content

    • Social media captions and content hooks

    • Bio and profile optimization

    • Email sequences and newsletters

    • Storytelling and editorial articles

  • Want to be seen as a trusted voice in your field? Let’s make that happen! My expertise in media coaching will elevate your brand, image, message, and expertise whenever you have to be “on” in front of a crowd or camera. I conduct dry runs and mock interviews to practice and identify any areas for improvement. By getting to know you and your unique point of view better, I will hone in on your strengths that exude confidence, energy, poise, and brilliance.

    This includes:

    • LinkedIn content planning and ghostwriting

    • Thought leadership article development

    • Reputation management and visibility strategy

    • Speaking engagement and panelist pitches

    • Keynote and talking point preparation

    • Local or field award nomination packages

  • Are you overwhelmed by the sheer volume of places you’re expected to show up online? Let’s take inventory of your current digital presence, including your website, search engine results, social media, and review sites. This overview will illustrate what part of your brand resonates with your potential audience and where you might have inconsistencies or missed opportunities. Together, we devise a strategy to address those gaps and maximize authentic touchpoints with potential new customers.

    This includes:

    • Brand audit

    • Profile optimization

    • Narrative alignment

    • Removal of outdated or irrelevant content

CURRENT AND FORMER CLIENTS

Treehouse Coworking

•

Heart + Vein Hawaiʻi

•

Japanese Women's Leadership Initiative

•

Share the Drop

•

Do Me a Flavor

•

Waveline Collective

•

Treehouse Coworking • Heart + Vein Hawaiʻi • Japanese Women's Leadership Initiative • Share the Drop • Do Me a Flavor • Waveline Collective •

Skeptical? Just ask these incredible women.

  • “I can’t thank Mackenzie enough for stepping in at the last minute and seamlessly becoming part of our team. Her professionalism, responsiveness, and strategic thinking were game-changers for us. If you’re starting a business or struggling to grow one, I highly recommend her.”

    Megumi Kean, Founder, Waveline Collective

  • “She’s an excellent listener, asks important questions, appreciates other cultures, and easily navigates sensitive situations. She’s straightforward, pleasant to work with, has a good sense of humor, and is extremely efficient while producing high-quality work. I’d hire her again without hesitation.”

    Kozue Sawame, President, Japanese Women’s Leadership Initiative

  • “Mackenzie is the best. I promise that choosing her will be the best decision you could ever make. I’d hire her over and over because of her work ethic, compassion, thoughtfulness, and innovative thinking, which make her a rare find.

    Dr. Sheri Davis, Executive Director, Center for Innovation in Worker Organization (CIWO), Rutgers University

I can’t wait to hear from you!

If filling out these forms isn’t for you, you can email me at:

mackenzie@mwstrategiespr.com