Services

Social Media Planning and Management

Are you struggling to maintain a consistent and engaging posting schedule? Let me take that off your plate. Does the idea of tracking obscure holidays, awareness days, and historical references sound daunting? I’ll create a monthly calendar of both time-sensitive and evergreen content that allows for flexibility depending on what’s happening in the world and with your business.

Unsure of how to respond to your comments or messages in a way that’s consistent with your brand voice? I can take over your feed management as well.

Content Creation

Wish you had Barbie memes ready to go after the movie was released? You could have!

By working with your team and leveraging existing brand materials, I create content that keeps you current with pop culture. I provide both creative and strategic direction for long- and short-form videos, b-roll, staged photos, action shots, and story ideas to ensure you stay on top of what’s trending.

Copywriting

Unsure of what copywriting even means? It’s this kind of text, right here.

When you read a newsletter from your favorite business or a long caption on Instagram, that’s copywriting! Research shows that the average person spends 12 seconds reading an email or post before deciding if they will skip it or stick with it.

I employ all the crucial techniques that keep your audience engaged.

Media Relations

Ever wondered why your business isn’t being mentioned in traditional media that your mom might see? You’ve probably overlooked a key component of any marketing strategy: press releases. I have relationships with reporters in print, radio, television, and digital news sites and know what editors and producers are looking for in a feature story. Let me tell them why you’d make a great headline for their publication.

Executive Positioning

Want to be seen as a thought leader in your field? Let’s make that happen!

My expertise in media coaching will take you from fumbling mumbler to eloquent orator, ensuring you feel confident in your image and expertise. This includes:

Elevator pitches
Custom speeches + key talking points
One-on-one media practice and feedback
Local/field award nomination packages
Speaking engagement opportunities

Brand Analysis

Let me take inventory of your current digital presence, including your website, social media, and review sites. This overview will illustrate what part of your brand does and does not resonate with your existing audience and where you might have inconsistencies or missed opportunities.

What follows is a strategy to fill in those gaps to help your brand reach its full potential and attract new customers.